Skip to main content

SEE3160 Sponsorship, Sales and Relationship Management (Calloway): Articles

What is a Database?

Databases are collections of articles and other sources of scholarly information.  They can be searched by using keywords, or words that describe a topic.  Databases often provide peer-reviewed or scholarly articles for your research.

Off Campus Access

To access the JWU Databases from off-campus, you'll be asked to enter your university credentials (same as logging into your university email).

Largest music festival sponsors in North America 2017

"Most Active Sponsors of Music Festivals in North America as of August 2017, by Share of Sponsorship ." Statista - The Statistics Portal, Statista,,

Search the JWU Databases for Articles