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SEE3160 Sponsorship, Sales and Relationship Management (Calloway): Home


This course explores the procedures and tactics necessary to define, target, attract, secure and retain corporate sponsors within the global sports, entertainment and event industry, including festivals, conventions, expositions, sporting events, concerts and not-for-profit (charitable) events. Students demonstrate effective sales strategies within the sports, entertainment and event industry and analyze the impact of relationship management. 

event sponsors, corporate sponsors, ROI, sponsorship, sponsorship decks

Quick Links

Sponsorship spending in North America by property type 2009-2018

"North American Sponsorship Spending by Property Type from 2009 to 2018 (in Billion U.S. Dollars)*." Statista - The Statistics Portal, Statista,, 

Subject Guide

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Nicole Covone
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