MRKT3045 Social Media Marketing (Lloyd-James): Marketing Plan Project

Students will need to research 15 references that they will need for their term project (3 for each of the headings below):

1. Target market trends in social media marketing
2. How to implement a social media marketing campaign
3. What are current social media technologies and platforms
4. Importance of and how to use a social media marketing editorial calendar
5. Social media campaign metrics