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MRKT3045 Social Media Marketing (Lloyd-James): Marketing Plan Project

Marketing Plan Project

Students will need to research 15 references that they will need for their term project (3 for each of the headings below):

  1. Target market trends in social media marketing
  2. How to implement a social media marketing campaign
  3. What are current social media technologies and platforms
  4. Importance of and how to use a social media marketing editorial calendar
  5. Social media campaign metrics