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FSM3075 Food Service and Hospitality Strategic Marketing (Calloway): Home


This upper-level course provides students with a broad scope of food service and hospitality marketing. Emphasis is on the analysis, structure and strategy of food service and hospitality marketing; departmental budgeting; allocation of resources; market research; media selection; and effectiveness of the marketing plan. Case studies and assigned readings examine current marketing issues. 

food service marketing, restaurants, bars, nightclubs

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Food: Serving Up Superbrands

Subject Guide

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Nicole Covone
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