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HOSP4060 Hospitality Strategy Design and Execution Seminar (Parish): Mission/Vision Resources

YouTube - Learn how to create a proper mission statement

Vision and Mission: The Mind of a Leader 2

In the first chapter of The Art of War, Sun Tzu discusses the role of strategic vision in a military campaign—with clear objectives and careful planning, a leader greatly increases the likelihood of victory. This program addresses the importance of defining a corporate vision when laying out an organization’s goals. With Dame Anita Roddick (The Body Shop), who describes her dream of supporting human rights while selling shampoo, and Larry Flynt, Bruce Cohen, Philippe Starck, Tony Visconti, Katie Ford, Jim Buckmaster, and Bengt Baron.