These are some helpful terms and keywords to use when searching these databases.
It may help to combine these terms with marketing (or market)
|Business Data Processing|
|Customer Relationship Management|
|Customer Relationship Marketing (CRM)|
|Market Strategy Design|
|Marketing Data Processing|
|Qualitative Data Analysis|
|Qualitative Research Methods|
|Quantitative Data Analysis|
|Quantitative Research Mathematical Models|
|Research Statistical Methods|
To access databases from off campus, click on the Database Page link below. After you click on your database, you will be asked to enter your university credentials (same as your university email).