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MRKT1001 Contemporary Marketing (Muckridge): Websites

Evaluating Websites

Consider the following five criteria:

  1. Currency- Is the information current?
  2. Relevancy- Is the information relevant?
  3. Authority- What are the author's credentials?
  4. Accuracy- Where does the information come from?
  5. Purpose- Is the content biased?

Still not sure? Ask a librarian!