Amazon “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Disney "To make people happy"
Instagram "Capture and share the world's moments"
A mission statement is defined as "describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies."
A mission statement defines what an organization is, why it exists, and its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.
If you already have a mission statement, you will need to periodically review and possibly revise it to make sure it accurately reflects your goals as your company and the business and economic climates evolve. To do this, simply ask yourself if the statement still correctly describes what you're doing.
JWU’s mission: “Johnson & Wales University ... an exceptional education that inspires professional success and lifelong personal and intellectual growth.”
In support of our mission and recognizing the importance of preserving our unique student-centered culture, we are guided by the following principles: