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HOSP2011 Hospitality Sales and Meeting Management: Project Resources

Off Campus Access

To access the JWU Databases from off-campus, you'll be asked to enter your university credentials (same as logging into your university email).

Company/Industry Information

Use these databases to find information on the hospitality/hotel industry, as well company profiles.

Demographics

These resources provide tools to view demographics in and across specific geographic locations. Know who your customers are and where they live.

Market Research

Market research reports provide demographics, emerging trends, and statistics for different industries (hotels, restaurants, travel, etc.). These will help you research your market segment and identify trends to build upon for your project.

(Tip: When viewing a market research report, use CTRL F function to search the document for keywords)