This course explores the procedures and tactics necessary to define, target, attract, secure and retain corporate sponsors within the global sports, entertainment and event industry, including festivals, conventions, expositions, sporting events, concerts and not-for-profit (charitable) events. Students demonstrate effective sales strategies within the sports, entertainment and event industry and analyze the impact of relationship management.
event sponsors, corporate sponsors, ROI, sponsorship, sponsorship decks
"North American Sponsorship Spending by Property Type from 2009 to 2018 (in Billion U.S. Dollars)*." , Statista, www.statista.com/statistics/196893/sponsorship-spending-by-property-type-since-2009/,